Three campuses live. You vote the fourth.

F&I taught by operators who actually present menus every day. Walk through the math, the menu mechanics, the objections, and the close, the way it really runs at the desk.

1. 01Start Here: Build Your FoundationBefore the math and the menu: the operator mindset. Process, discipline, execution, and consistency, the unlock for everything that follows.4 lessons
2. 02The Road to F&I Mastery = The ProcessThe repeatable process, step by step. The interview, product knowledge, the menu, asking for the sale, and the flow chart that ties it together.5 lessons
3. 03Objection HandlingLive objection trees: reading whether you are facing interest or position, value or budget, and the closing techniques that move them.5 lessons
4. 04F&I ComplianceThe federal and state rules that apply at the F&I desk. The lines you do not cross.3 lessons
5. 05Lender IntelligenceReading lender programs and the ratios behind every approval (LTV, DTI, PTI) to get tough deals bought.2 lessons
6. 06Desk-to-F&I HandoffTurning a clean handoff into a higher PVR. Working with the desk, not against it.1 lessons
7. 07Live Deal ReviewsReal anonymized deals broken down line by line: what worked, what to do next time.0 lessons

Modern showroom sales without the 1990s playbook. Phone, internet, lot up: the entire process operators actually use to close cars at gross.

1. 01Start Here: Sales Foundation 101The salesperson mindset, tailored to the floor. Process, focus on the next step, and understanding rejection as a misfire, not a verdict.5 lessons
2. 02Connection & DiscoveryGreeting through discovery. Earn the right to the next step, find the want under the want, and qualify the human before you spend your hand.4 lessons
3. 03Demonstration & TemperatureGet him in the car and read the heat. Earn the drive, drive it right, take his temperature, and present the numbers clean.7 lessons
4. 04Close-Out & DeliveryThe back half of the road, after the yes. Mandatory trade, the service handoff, turnover, delivery, and the follow-up that builds a customer for life.3 lessons
5. 05Objection HandlingThe toolkit for resistance and smokescreens, deployed at any point on the road. Deflect the early price grab, separate position from interest, diagnose budget vs. value, and ask for the offer.8 lessons
6. 06Inbound Phone-upsHandling the inbound call and the one objective that matters: the appointment.2 lessons
7. 07Internet LeadsReading the lead, answering without making them start over, and the outbound cadence that earns the appointment.5 lessons

Sales manager, F&I director, GM: the people side of running a dealership. Coaching, performance, and the calls that define a culture.

1. 01Leadership Vol. I: Running PeopleSix short lessons on the art of running people. The move into leadership, the habits that quietly create your people problems, ownership, culture, and where your attention actually goes.6 lessons